Growth
Eileen's Colossal Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eileen's Colossal Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Eileen's Colossal Cookies locations across 9 US states.
Customer overlap
Who shops at Eileen's Colossal Cookies
Tracked chains Eileen's Colossal Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Crest Foods
100
Crest Foods
100
H
Hy-Vee Pharmacy
87
Hy-Vee Pharmacy
87
W
WyHy Federal Credit Union
70
WyHy Federal Credit Union
70
P
Pets Earth
53
V
Viking Liquor Barrel
52
B
Baker's
52
H
Hyvee Floral Shop
51
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