Growth
China Star against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Star's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
| 142 | C China Star | -5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
102 tracked China Star locations across 26 US states.
Tracked stores by state
- Florida 32
- North Carolina 6
- New Jersey 6
- Ohio 6
- Georgia 5
- New York 5
- Virginia 5
- Illinois 4
- Pennsylvania 4
- Texas 4
- Indiana 3
- Kentucky 3
- Alabama 2
- Massachusetts 2
- Michigan 2
- North Dakota 2
- Utah 2
- Delaware 1
- Iowa 1
- Kansas 1
- Louisiana 1
- Maryland 1
- Nevada 1
- South Carolina 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at China Star
Tracked chains China Star customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Stewart's Market Castle Dale
100
D
Davis Food & Drug
95
S
Stewart's Marketplace
87
U
Ute Petroleum
68
C
Cowboy on the Lot
49
U
Ute Plaza Supermarket
45
S
Swains Roadhouse at CB&M
42
U
Upper Country Mental Health
38
S
Strata Networks
34
Strata Networks
34
A
Allred's Yard and Garden
30
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