Growth
China Chef against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks China Chef's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked China Chef locations across 23 US states.
Tracked stores by state
- Florida 8
- South Carolina 6
- Ohio 4
- Alabama 3
- Illinois 3
- Maryland 3
- Michigan 3
- North Carolina 3
- New Jersey 2
- Pennsylvania 2
- Arizona 1
- California 1
- Colorado 1
- Delaware 1
- Georgia 1
- Iowa 1
- Kentucky 1
- New Mexico 1
- Nevada 1
- Tennessee 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at China Chef
Tracked chains China Chef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Alabama Iron Works
100
W
Wingfingers
84
Wingfingers
84
A
Agave Cocina Mexicana & Tequila Bar
78
S
Saraland First Assembly of God
71
P
Pelc Tire & Service
64
A
Alabama Air
59
A
Andrews Ace Home Centers
55
S
Sammy's Drive Thru
55
B
Baldwin EMC
52
Baldwin EMC
52
E
Eastern Shore
44
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