Growth
Total Nutrition against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Total Nutrition's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
| 21 | T Total Nutrition | -46.0% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Total Nutrition locations across 12 US states.
Tracked stores by state
- Florida 4
- Texas 3
- California 2
- Indiana 2
- North Carolina 2
- Washington 2
- Alabama 1
- Iowa 1
- Kentucky 1
- North Dakota 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at Total Nutrition
Tracked chains Total Nutrition customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends