Growth
Pure Nutrition against its category
The biggest tracked US vitamins & supplements by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pure Nutrition's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
GNC
|
-3.7% |
| 2 |
T
The Vitamin Shoppe
|
+4.0% |
| 3 | O One Stop Nutrition | +7.2% |
| 4 |
F
Fruitful Yield
|
+4.2% |
| 5 | N Nutrition World | +2.1% |
| 6 |
N
Nutrishop
|
+0.4% |
| 7 |
B
Bucked Up
|
-0.1% |
| 8 | S Supplement Superstores | -4.5% |
| 9 | K Killeen Nutritional Center | +18.7% |
| 10 | T The Herb Shop | +9.6% |
| 14 | P Pure Nutrition | +18.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Pure Nutrition locations across 7 US states.
Tracked stores by state
- California 3
- Oklahoma 2
- Indiana 1
- Massachusetts 1
- Michigan 1
- Nevada 1
- Tennessee 1
Customer overlap
Who shops at Pure Nutrition
Tracked chains Pure Nutrition customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Organic Roots
100
A
Adams Service Auto Repair
77
P
Pechanga Gas Station
67
S
Sapporo Sushi
65
V
Vibez Smoke
63
S
SoCal Tacos and Beer
60
D
Dyna Wear
54
R
Rival Coffee Co.
47
Rival Coffee Co.
47
T
Temeku Cinemas
47
More trends