Trends · data through July 2026

Grocery & Convenience trends in Basingstoke

Iceflower tracks 135 stores from 60 grocery & convenience chains in Basingstoke. M&S Simply Food grew fastest over the last year, ahead of Sainsbury's and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
60
Tracked stores
135
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +7.3%
2 S Sainsbury's logo Sainsbury's - +4.9%
3 A ALDI logo ALDI - +4.4%
4 P Premier ▲1 +4.0%
5 L Londis - +3.3%
6 W Waitrose & Partners logo Waitrose & Partners - +2.9%
7 M Morrisons logo Morrisons - +2.6%
8 T Tesco logo Tesco - +0.6%
9 L Lidl logo Lidl - -3.9%
10 N Nisa Local logo Nisa Local ▼1 -4.5%
11 I Iceland - -6.1%
12 C Co-op Food logo Co-op Food - -15.7%
13 O One Stop - -16.2%
14 M McColl's - -58.2%

Store footprint

Store map

135 tracked store locations in Basingstoke, colored by category.

  • Grocery Store (89)
  • Convenience Store (36)
  • Farm (4)
  • Butcher Shop (3)
  • Farmers Market (1)
  • Food or Beverage Store (1)
  • Warehouse Club (1)
  • Other categories

Top tracked chains by store count

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