Trends · data through September 2026

Liquor Stores in Wisconsin

Iceflower tracks 396 stores from 375 liquor store chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
375
Tracked stores
396
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ayra's Liquor and Cigar and Liquor Depot sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A Ayra's Liquor and Cigar - -2.2%
2 L Liquor Depot logo Liquor Depot - -14.2%
  • Discount Liquor
  • Walmart Liquor
  • Otto's Wine and Spirits
  • Ayra's Liquor and Cigar
  • Timers Beverage Center
  • Super One Liquor
  • Arbee's Liquor
  • Other tracked chains

Store footprint

Store map

396 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Discount Liquor (2)
  • Walmart Liquor (1)
  • Otto's Wine and Spirits (2)
  • Ayra's Liquor and Cigar (3)
  • Timers Beverage Center (1)
  • Super One Liquor (2)
  • Arbee's Liquor (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 A Ayra's Liquor and Cigar 3
  • 2 L Liquor Depot logo Liquor Depot 3
  • 3 S Star Liquor 2
  • 4 C Cheers 2
  • 5 N North End Beverage Center 2
  • 6 N Neil's Liquor 2
  • 7 D Dan's Liquor 2
  • 8 S Superior Discount Liquor 2
  • 9 S Steve's Liquor 2
  • 10 D DeVine Liquors 2
  • 11 O Otto's Beverage Center 2
  • 12 O Otto’s Wine & Spirits 2
  • 13 O Otto's Wine and Spirits 2
  • 14 A Arbee's Liquor 2
  • 15 D Discount Liquor 2
  • 16 S Super One Liquor 2
  • 17 G G & K Liquor Mart 1
  • 18 W Weston Wine & Spirits 1
  • 19 G Gill Liquor 1
  • 20 N New Berlin Liquor 1
  • 21 A Abby County Market 1
  • 22 C Chicone's Liquor Mart 1
  • 23 C Cellars Wine & Spirits 1
  • 24 S Scottys liquor 1
  • 25 V Valley Liquor Mart 1
  • 26 L Lucky's Wine & More 1
  • 27 M Mid City Liquor 1
  • 28 O One Stop Food and Liquor 1
  • 29 F Friendly Liquor Store 1
  • 30 T Totem Pole Liquors 1
  • 31 E Express Liquor 1
  • 32 S Sunshine liquor 1
  • 33 T The Liquor Cabinet 1
  • 34 S Steve's Liquors 1
  • 35 D Downtown Beverage 1
  • 36 P Pour Decisions Smoke & Liquor 1
  • 37 S Smith Beer & Liquor Mart 1
  • 38 B Big Jim's Liquor 1
  • 39 T The Beer Depot 1
  • 40 S Sal's Beer & Wine 1
  • 41 S Seven Star Liquor 1
  • 42 B Big shot liquor 1
  • 43 A ABC Liquor & Beer Depot 1
  • 44 E El Charro Liquor 1
  • 45 B Breeze Thru Wine and Spirits 1
  • 46 L La Luna Liquor 1
  • 47 A American Liquor 1
  • 48 G Geneva Liquors 1
  • 49 J J R Liquor 1
  • 50 T The Wild Grape Wine Company 1

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