Growth
Mom's Kitchen against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mom's Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 117 | M Mom's Kitchen | +16.8% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Mom's Kitchen locations across 13 US states.
Customer overlap
Who shops at Mom's Kitchen
Tracked chains Mom's Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Concessi's
100
T
Trentwood Farms
72
L
Lunker's Sports Grill
68
G
Good Harvest Market
66
Good Harvest Market
66
T
Tate's Mini Mall
63
L
Lloyd's Bar & Grill
61
W
WOW!
61
WOW!
61
R
Rocky's Roadhouse
60
B
Brewligans Public House
55
C
Casa Del Vino Liquor
50
More trends