Trends · data through September 2026

Family & Value Apparel in Columbia, SC

Iceflower tracks 36 stores from 9 family & value apparel chains in Columbia, SC. Cato Fashions grew fastest over the last year, ahead of Rainbow Shops and Old Navy.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
36
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cato Fashions and Rainbow Shops sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cato Fashions logo Cato Fashions - -0.3%
2 R Rainbow Shops logo Rainbow Shops - -0.8%
3 O Old Navy logo Old Navy - -4.7%
4 S Shoe Dept. logo Shoe Dept. ▲1 -8.0%
5 I It's Fashion ▲1 -8.4%
6 C Citi Trends logo Citi Trends ▼2 -17.5%
  • Old Navy
  • Cato Fashions
  • Rainbow Shops
  • Trendz
  • Shoe Dept.
  • It's Fashion
  • Citi Trends
  • Other tracked chains

Store footprint

Store map

36 tracked store locations in Columbia, SC. The 7 largest tracked chains are highlighted.

  • Old Navy (4)
  • Cato Fashions (9)
  • Rainbow Shops (5)
  • Trendz (1)
  • Shoe Dept. (6)
  • It's Fashion (3)
  • Citi Trends (6)
  • Other tracked chains

Top tracked chains by store count

More trends

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