Trends · data through September 2026

Burger Chains in Slough and Heathrow

Iceflower tracks 72 stores from 16 burger chains in Slough and Heathrow. Burger King grew fastest over the last year, ahead of McDonald's and Smoky Boys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
72
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burger King and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Burger King logo Burger King - +17.1%
2 M McDonald's logo McDonald's - +1.9%
3 S Smoky Boys logo Smoky Boys - -14.1%
4 F Five Guys logo Five Guys - -15.4%
  • McDonald's
  • Burger King
  • Five Guys
  • Wendy's
  • Honest Burgers
  • Wimpy
  • Big Boy's Kitchen
  • Other tracked chains

Store footprint

Store map

72 tracked store locations in Slough and Heathrow. The 7 largest tracked chains are highlighted.

  • McDonald's (39)
  • Burger King (8)
  • Five Guys (7)
  • Wendy's (2)
  • Honest Burgers (1)
  • Wimpy (3)
  • Big Boy's Kitchen (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 M McDonald's logo McDonald's 39
  • 2 B Burger King logo Burger King 8
  • 3 F Five Guys logo Five Guys 7
  • 4 W Wimpy logo Wimpy 3
  • 5 S Smoky Boys logo Smoky Boys 3
  • 6 W Wendy's logo Wendy's 2
  • 7 H Honest Burgers logo Honest Burgers 1
  • 8 B Big Boy's Kitchen 1
  • 9 J Jazzy's Munch Box Heston 1
  • 10 G Golden Grill Isleworth 1
  • 11 B Beef Belly 1
  • 12 J Just Burgers Plus 1
  • 13 J Jack's logo Jack's 1
  • 14 B Burger Shack 1
  • 15 B BM Grill & Dessert 1
  • 16 A Amigos Burgers & Shakes 1

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