Trends · data through September 2026

Burger Chains in New Mexico

Iceflower tracks 520 stores from 69 burger chains in New Mexico. Blake's Lotaburger grew fastest over the last year, ahead of Whataburger and Fuddruckers.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
69
Tracked stores
520
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Blake's Lotaburger and Whataburger sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Blake's Lotaburger logo Blake's Lotaburger ▲2 +10.0%
2 W Whataburger logo Whataburger - +9.0%
3 F Fuddruckers logo Fuddruckers - +5.9%
4 M McDonald's logo McDonald's - +5.5%
5 B Bob's Burgers ▲1 +5.5%
6 L Laguna Burger - -1.6%
7 S Sonic Drive-In logo Sonic Drive-In ▼1 -10.5%
8 F Five Guys logo Five Guys - -12.1%
9 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers - -12.6%
10 W Wienerschnitzel logo Wienerschnitzel - -15.4%
11 W Wendy's logo Wendy's ▼1 -23.4%
12 C Carl's Jr. logo Carl's Jr. ▼1 -28.7%
13 J Jack in the Box logo Jack in the Box - -29.4%
14 5 5 Star Burgers - -54.4%
  • McDonald's
  • Blake's Lotaburger
  • Sonic Drive-In
  • Burger King
  • Wendy's
  • Whataburger
  • Freddy's Frozen Custard & Steakburgers
  • Other tracked chains

Store footprint

Store map

520 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted.

  • McDonald's (107)
  • Blake's Lotaburger (86)
  • Sonic Drive-In (79)
  • Burger King (54)
  • Wendy's (45)
  • Whataburger (19)
  • Freddy's Frozen Custard & Steakburgers (7)
  • Other tracked chains

Top tracked chains by store count

  • 1 M McDonald's logo McDonald's 107
  • 2 B Blake's Lotaburger logo Blake's Lotaburger 86
  • 3 S Sonic Drive-In logo Sonic Drive-In 79
  • 4 B Burger King logo Burger King 54
  • 5 W Wendy's logo Wendy's 45
  • 6 W Whataburger logo Whataburger 19
  • 7 C Carl's Jr. logo Carl's Jr. 15
  • 8 W Wienerschnitzel logo Wienerschnitzel 13
  • 9 B Bob's Burgers 11
  • 10 J Jack in the Box logo Jack in the Box 9
  • 11 F Five Guys logo Five Guys 7
  • 12 F Freddy's Frozen Custard & Steakburgers logo Freddy's Frozen Custard & Steakburgers 7
  • 13 L Laguna Burger 4
  • 14 F Fuddruckers logo Fuddruckers 4
  • 15 5 5 Star Burgers 3
  • 16 C Circle T Burger 2
  • 17 G Grassburger 2
  • 18 F Fatburger logo Fatburger 2
  • 19 B Burger House 1
  • 20 T Tiny's Burger Barn 1
  • 21 D Dave's Burgers and More 1
  • 22 O Ole Jax 1
  • 23 P Panther Drive-In 1
  • 24 B Burger Nook 1
  • 25 C Caveman Burgers 1
  • 26 Z Zeebs 1
  • 27 B Bill's Jumbo Burger 1
  • 28 B Big Mikes Burgers and more 1
  • 29 G Grandpa's Grill 1
  • 30 B Burger Bros logo Burger Bros 1
  • 31 H Hi-D-Ho Drive In 1
  • 32 M Ma Brown's 1
  • 33 E El Ya Merito 1
  • 34 J JJ's Jumbo Burgers 1
  • 35 C Christee's 1
  • 36 H Holy Cow Burger 1
  • 37 U Upscale Burgers & Shakes 1
  • 38 B Big Mike's Grill 1
  • 39 F Foodtopia Restaurant 1
  • 40 F Fork & Fig 1
  • 41 R Rockin' BZ Burgers 1
  • 42 S Santa Fe Capitol Grill 1
  • 43 T The Snack Bar and Restaurant 1
  • 44 T The 505 Burgers & Wings 1
  • 45 S Santa Fe Bite 1
  • 46 S Stackers Burger Co. 1
  • 47 H Hometown Hamburgers 1
  • 48 A Anaheim Jacks 1
  • 49 S Sonic logo Sonic 1
  • 50 R Revel Burger 1

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