Trends · data through September 2026

Discount Stores in New Jersey

Iceflower tracks 825 stores from 113 discount store chains in New Jersey. Ocean State Job Lot grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
113
Tracked stores
825
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ocean State Job Lot and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Ocean State Job Lot ▲1 +15.6%
2 D Dollar Tree logo Dollar Tree - +6.6%
3 D Dollar General logo Dollar General - +0.2%
4 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet ▲1 -2.2%
5 J Jembro Stores ▲2 -4.4%
6 O One Dollar Zone ▲1 -5.3%
7 V Value Zone ▲1 -12.8%
8 F Family Dollar logo Family Dollar - -15.9%
9 D Dollar Deal ▲3 -17.5%
10 D Dollar Plus - -19.7%
11 A Amazing Savings ▲1 -49.2%
12 A A Dollar ▲1 -52.1%
13 D DII Deals & Discounts ▼1 -66.7%
14 B Big Lots logo Big Lots ▼10 -100.0%
  • Dollar Tree
  • Dollar General
  • Five Below
  • Family Dollar
  • Ocean State Job Lot
  • Ollie's Bargain Outlet
  • Value Zone
  • Other tracked chains

Store footprint

Store map

825 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Dollar Tree (232)
  • Dollar General (208)
  • Five Below (69)
  • Family Dollar (122)
  • Ocean State Job Lot (12)
  • Ollie's Bargain Outlet (9)
  • Value Zone (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar Tree logo Dollar Tree 232
  • 2 D Dollar General logo Dollar General 208
  • 3 F Family Dollar logo Family Dollar 122
  • 4 F Five Below logo Five Below 69
  • 5 B Big Lots logo Big Lots 29
  • 6 O Ocean State Job Lot 12
  • 7 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet 9
  • 8 O One Dollar Zone 7
  • 9 A A Dollar 6
  • 10 V Value Zone 5
  • 11 9 99 Cents Only Stores logo 99 Cents Only Stores 5
  • 12 A Amazing Savings 5
  • 13 D Dollar Plus 4
  • 14 D DII Deals & Discounts 3
  • 15 D Dollar Deal 3
  • 16 J Jembro Stores 3
  • 17 D Dollar Dream 2
  • 18 D Dollar Power 2
  • 19 R Raintree Shopping 2
  • 20 D Dollar City 2
  • 21 T Telco Stores 2
  • 22 D Daiso logo Daiso 2
  • 23 D Dollar A Plus 1
  • 24 D Dollar Mart 1
  • 25 C City Discount & Furniture 1
  • 26 U Universal 99 Cent 1
  • 27 R Rosmira's Exclusive Super Store 1
  • 28 R Royal Bargains 1
  • 29 H Hoboken Dollar & Variety 1
  • 30 D Dollar Fortune 1
  • 31 K Kwick Discount II 1
  • 32 T Turn7 1
  • 33 9 99 Cents and Up 1
  • 34 A Amazing $ Dollar 1
  • 35 C Cabana Multi Services 1
  • 36 D Dollar N Plus 1
  • 37 V Value Zone Orange 1
  • 38 D Dollar City Discount Store 1
  • 39 B Best 99 Cents Plus 1
  • 40 F Fang Dollar City logo Fang Dollar City 1
  • 41 D Dollar Dreams 1
  • 42 D Deal Hub 1
  • 43 W Wow deals parsippany 1
  • 44 L Liquidation Spot 1
  • 45 T Taj Liquidations LLC 1
  • 46 S Savon Discount 1
  • 47 S S&A Stores Inc. 1
  • 48 R RZ Discount Store 1
  • 49 M Morris ReStore 1
  • 50 D Dollar Power and Deals 1

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