Growth
The Baked Bear against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Baked Bear's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 49 |
T
The Baked Bear
|
-8.7% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked The Baked Bear locations across 9 US states.
Tracked stores by state
- Texas 6
- California 5
- New Jersey 4
- Oklahoma 4
- Florida 3
- Georgia 2
- South Carolina 2
- Maryland 1
- Tennessee 1
Customer overlap
Who shops at The Baked Bear
Tracked chains The Baked Bear customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends