Growth ranking
Fastest-growing tracked breakfast restaurants chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Golden Oak Pancake House sit in the high-growth half.
#
Chain
YoY growth
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 |
F
First Watch
|
- | +8.1% |
| 2 | G Golden Oak Pancake House | - | +7.7% |
| 3 |
I
IHOP
|
- | -0.1% |
| 4 |
W
Waffle House
|
- | -15.8% |
- First Watch
- IHOP
- Waffle House
- The Original Pancake House
- Golden Oak Pancake House
- Twisted Biscuit Brunch Co.
- Half & Half
- Other tracked chains
Store footprint
Store map
46 tracked store locations in St. Louis, MO-IL. The 7 largest tracked chains are highlighted.
- First Watch (12)
- IHOP (11)
- Waffle House (12)
- The Original Pancake House (2)
- Golden Oak Pancake House (4)
- Twisted Biscuit Brunch Co. (1)
- Half & Half (1)
- Other tracked chains
Top tracked chains by store count
-
1
F
First Watch 12
-
2
W
Waffle House 12
-
3
I
IHOP 11
- 4 G Golden Oak Pancake House 4
-
5
T
The Original Pancake House 2
- 6 T Twisted Biscuit Brunch Co. 1
- 7 H Half & Half 1
- 8 B Belleville Pancake House 1
- 9 H Hair Of The Dog 1
-
10
C
Cafe Fleur De Lis 1
More trends