Trends · data through September 2026

Leisure & Travel trends in Oxford

Iceflower tracks 155 stores from 142 leisure & travel chains in Oxford.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
142
Tracked stores
155
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. William Hill and Premier Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W William Hill logo William Hill - +8.9%
2 P Premier Inn logo Premier Inn - -3.5%
  • Hotels & Rentals
  • Historic Site
  • Sport Recreation Club
  • Entertainment Location
  • Train Station
  • Golf Course
  • Park
  • Other categories

Store footprint

Store map

155 tracked store locations in Oxford, colored by category.

  • Hotels & Rentals (39)
  • Historic Site (13)
  • Sport Recreation Club (9)
  • Entertainment Location (9)
  • Train Station (8)
  • Golf Course (7)
  • Park (7)
  • Other categories

Top tracked chains by store count

  • 1 W William Hill logo William Hill 5
  • 2 P Premier Inn logo Premier Inn 4
  • 3 T Travelodge logo Travelodge 3
  • 4 O Oxford Bus Company logo Oxford Bus Company 2
  • 5 G Great Western Railway 2
  • 6 B Blenheim Palace logo Blenheim Palace 2
  • 7 C Cineworld logo Cineworld 2
  • 8 T The White Hart Hotel 1
  • 9 L Littlebury Hotel 1
  • 10 C Cotswold Lodge Hotel 1
  • 11 H Hinksey Heights Golf Club 1
  • 12 O Oxfordshire logo Oxfordshire 1
  • 13 S Shillingford Bridge Hotel 1
  • 14 T The Old Bookbinders 1
  • 15 U University Chuch Tower 1
  • 16 R Redbridge Park & Ride 1
  • 17 D Didcot Skate Park 1
  • 18 F Four Seasons logo Four Seasons 1
  • 19 C Courtside Oxfordshire logo Courtside Oxfordshire 1
  • 20 S Sprouts Play Barn 1
  • 21 C Clive Booth Hall 1
  • 22 A Abingdon United Football Club 1
  • 23 T The Wychwood Golf Club 1
  • 24 C Carterton Leisure Centre 1
  • 25 G Gallery Bouldering 1
  • 26 M MF Carterton 1
  • 27 T The Oxfordshire Golf Hotel & Spa 1
  • 28 P Partyman World of Play logo Partyman World of Play 1
  • 29 S Sudbury Court Hotel 1
  • 30 P Peachcroft Park 1
  • 31 W White House Inn 1
  • 32 B Best Western Plus Linton Lodge Hotel 1
  • 33 O Oxford Castle and Prison 1
  • 34 B Britannia Cars 1
  • 35 T The Bus Museum 1
  • 36 T The Bounce Park Didcot 1
  • 37 T Thame Football Partnership 1
  • 38 L Little Baldon 1
  • 39 O Oxford Golf Club 1
  • 40 C Chalgrove Festival 1
  • 41 T The Heyford-Oxfordshire Hotel Bar 455 1
  • 42 P Phoenix Picturehouse logo Phoenix Picturehouse 1
  • 43 D Drayton Park Golf Club logo Drayton Park Golf Club 1
  • 44 T The Old Post Office Bed And Breakfast 1
  • 45 W Witney Rugby Football Club 1
  • 46 V Vale and Downland Museum 1
  • 47 S Stonesfield Sports & Social Club 1
  • 48 G Grayline Coaches 1
  • 49 D Didcot Town Football Club 1
  • 50 W Wantage Town Football Club 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in casinos and gaming? See consumer transaction data for casinos and gaming →