Growth
Dunkin' against its category
The biggest tracked UK coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dunkin''s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
|
- |
| 2 |
C
|
-20.6% |
| 3 |
C
|
-19.6% |
| 4 |
T
|
-25.7% |
| 5 |
C
|
-16.0% |
| 6 |
B
|
- |
| 7 |
E
|
-6.4% |
| 8 |
2
|
-13.1% |
| 9 |
P
|
-19.4% |
| 10 | S SOHO Coffee | +0.7% |
| 12 |
D
|
-37.9% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Dunkin' locations across 4 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 6
- Yorkshire and The Humber 6
- North West 5
- London 4
Customer overlap
Who shops at Dunkin'
Tracked chains Dunkin' customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends