Growth
Baja Fish Tacos against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baja Fish Tacos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 75 |
B
Baja Fish Tacos
|
+8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Baja Fish Tacos locations across 3 US states.
Tracked stores by state
- California 8
- Arizona 1
- Texas 1
Customer overlap
Who shops at Baja Fish Tacos
Tracked chains Baja Fish Tacos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mother's Market & Kitchen
100
Mother's Market & Kitchen
100
O
Off The Boat Fish Grill
84
S
Surfside Sports
82
F
Flamingos Mexican Grill
65
F
Franco's Famous
58
P
Plant Depot
57
I
Irvine Ranch Market
53
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