Trends · data through September 2026

Supermarkets in High Wycombe and Aylesbury

Iceflower tracks 79 stores from 16 supermarkets in High Wycombe and Aylesbury. Morrisons grew fastest over the last year, ahead of Asda and Co-op Food.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
79
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Asda sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +18.4%
2 A Asda logo Asda - +12.3%
3 C Co-op Food logo Co-op Food - +9.9%
4 S Sainsbury's logo Sainsbury's - +5.5%
5 T Tesco logo Tesco - -7.0%
  • Tesco
  • Sainsbury's
  • Asda
  • Morrisons
  • Co-op Food
  • Your Coop Food
  • The Food Warehouse
  • Other tracked chains

Store footprint

Store map

79 tracked store locations in High Wycombe and Aylesbury. The 7 largest tracked chains are highlighted.

  • Tesco (29)
  • Sainsbury's (13)
  • Asda (3)
  • Morrisons (6)
  • Co-op Food (16)
  • Your Coop Food (2)
  • The Food Warehouse (1)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.