Trends · data through September 2026

Mexican Fast Food & Fast Casual in Georgia

Iceflower tracks 531 stores from 25 Mexican fast food & fast casual chains in Georgia. Willy's Mexicana Grill grew fastest over the last year, ahead of Chipotle Mexican Grill and Qdoba.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
25
Tracked stores
531
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Willy's Mexicana Grill and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Willy's Mexicana Grill logo Willy's Mexicana Grill - +9.2%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +6.3%
3 Q Qdoba logo Qdoba ▲1 +5.8%
4 D Diablo's Southwest Grill - -1.0%
5 M Moe's Southwest Grill logo Moe's Southwest Grill - -1.8%
6 B Barberitos logo Barberitos ▲1 -2.8%
7 T Taco Bell logo Taco Bell - -3.4%
8 D Del Taco logo Del Taco ▼2 -74.1%
  • Taco Bell
  • Chipotle Mexican Grill
  • Moe's Southwest Grill
  • Willy's Mexicana Grill
  • Diablo's Southwest Grill
  • Barberitos
  • Qdoba
  • Other tracked chains

Store footprint

Store map

531 tracked store locations in Georgia. The 7 largest tracked chains are highlighted.

  • Taco Bell (179)
  • Chipotle Mexican Grill (121)
  • Moe's Southwest Grill (95)
  • Willy's Mexicana Grill (31)
  • Diablo's Southwest Grill (5)
  • Barberitos (15)
  • Qdoba (7)
  • Other tracked chains

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →