Growth
Willy's Mexicana Grill against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Willy's Mexicana Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 36 |
W
Willy's Mexicana Grill
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Willy's Mexicana Grill locations across 1 US state.
Tracked stores by state
- Georgia 31
Customer overlap
Who shops at Willy's Mexicana Grill
Tracked chains Willy's Mexicana Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Van Michael Salon
100
T
T.J. Maxx / HomeGoods
71
Y
Your Dekalb Farmers Market
62
Your Dekalb Farmers Market
62
F
Fellini's Pizza
59
Fellini's Pizza
59
T
Tower Beer, Wine & Spirits
50
Tower Beer, Wine & Spirits
50
Z
Zama Mexican Cuisine & Margarita Bar
49
Zama Mexican Cuisine & Margarita Bar
49
R
Rreal Tacos
44
Rreal Tacos
44
More trends