Trends · data through September 2026

Mexican Fast Food & Fast Casual in Atlanta-Sandy Springs-Roswell, GA

Iceflower tracks 322 stores from 20 Mexican fast food & fast casual chains in Atlanta-Sandy Springs-Roswell, GA. Willy's Mexicana Grill grew fastest over the last year, ahead of Chipotle Mexican Grill and Moe's Southwest Grill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
322
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Willy's Mexicana Grill and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Willy's Mexicana Grill logo Willy's Mexicana Grill - +8.8%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill ▲1 +6.2%
3 M Moe's Southwest Grill logo Moe's Southwest Grill - +2.7%
4 T Taco Bell logo Taco Bell ▼1 -3.6%
5 Q Qdoba logo Qdoba - -10.8%
6 B Barberitos logo Barberitos - -12.8%
7 D Del Taco logo Del Taco - -78.8%
  • Chipotle Mexican Grill
  • Taco Bell
  • Moe's Southwest Grill
  • Willy's Mexicana Grill
  • Velvet Taco
  • Speedy Burrito
  • Surcheros
  • Other tracked chains

Store footprint

Store map

322 tracked store locations in Atlanta-Sandy Springs-Roswell, GA. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (89)
  • Taco Bell (83)
  • Moe's Southwest Grill (75)
  • Willy's Mexicana Grill (30)
  • Velvet Taco (2)
  • Speedy Burrito (2)
  • Surcheros (3)
  • Other tracked chains

Top tracked chains by store count

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