Growth
Wahlburgers against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wahlburgers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 60 |
W
Wahlburgers
|
-11.1% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Wahlburgers locations across 20 US states.
Tracked stores by state
- Massachusetts 7
- California 3
- Florida 2
- Hawaii 2
- Iowa 2
- Illinois 2
- Ohio 2
- Connecticut 1
- Georgia 1
- Indiana 1
- Michigan 1
- Minnesota 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- New York 1
- Pennsylvania 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at Wahlburgers
Tracked chains Wahlburgers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Foxwoods Resort Casino
100
Foxwoods Resort Casino
100
N
New London Commissary
55
I
Inn of the Mountain Gods Resort & Casino
53
B
Boston Logan International Airport
40
Boston Logan International Airport
40
S
Stop & Shop Gas
36
Stop & Shop Gas
36
L
Ledyard Village Market
35
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