Growth
Vampire Penguin against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vampire Penguin's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 171 | V Vampire Penguin | -14.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Vampire Penguin locations across 8 US states.
Tracked stores by state
- Florida 7
- California 4
- South Carolina 4
- Georgia 2
- Texas 2
- Missouri 1
- North Dakota 1
- Virginia 1
Customer overlap
Who shops at Vampire Penguin
Tracked chains Vampire Penguin customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fancy Q Sushi Bar & Grill
100
W
Whiskey Alley
95
Whiskey Alley
95
G
Grumpy's Sports Pub
91
G
Good Girl Brewing Co
82
T
Tailgate Tavern 2
80
S
Satilla Grocery
76
L
Los Rios Cantina
75
A
Aiken Veterinary Clinic
72
T
The Pumping Station
70
More trends