Growth
The Salty Donut against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salty Donut's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 45 | T The Salty Donut | +6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Salty Donut locations across 6 US states.
Customer overlap
Who shops at The Salty Donut
Tracked chains The Salty Donut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MacDill AFB
100
M
MacDill Main Exchange
81
MacDill Main Exchange
81
F
Forbici
71
Forbici
71
H
Hula Bay Club
70
B
Bayshore Animal Clinic
65
H
House of Spices
60
B
Boulon Brasserie and Bakery
54
H
Heavenly Nails & Spa
51
M
Meat Market Tampa
49
Meat Market Tampa
49
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