Growth
The Salty Donut against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Salty Donut's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 86 | T The Salty Donut | - |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Salty Donut locations across 6 US states.
Customer overlap
Who shops at The Salty Donut
Tracked chains The Salty Donut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Milam's Market
76
Milam's Market
76
F
Forbici
64
Forbici
64
R
Reid's Fine Foods
59
L
Leevers Locavore
58
B
Boulon Brasserie and Bakery
54
O
Olde Mecklenberg Brewery Beer Garden
45
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