Growth
Pura Vida Miami against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pura Vida Miami's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Pura Vida Miami locations across 2 US states.
Customer overlap
Who shops at Pura Vida Miami
Tracked chains Pura Vida Miami customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Milam's Market
100
Milam's Market
100
M
Major Food Catering
56
P
Pura Vida
54
Pura Vida
54
C
Casa Tua Cucina
54
A
Aria Boca Raton
50
M
Motek Brickell
50
C
Crema Gourmet Espresso Bar
41
G
Graziano's Market
38
Graziano's Market
38
C
CASA NEOS
36
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