Growth
Pura Vida Miami against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pura Vida Miami's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+0.2% |
| 2 |
E
|
+2.9% |
| 3 |
B
|
-18.6% |
| 4 |
K
|
-8.6% |
| 5 |
T
|
+4.9% |
| 6 |
C
|
-9.4% |
| 7 |
L
|
-13.3% |
| 8 |
C
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
|
- |
| 14 | P Pura Vida Miami | +14.8% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Pura Vida Miami locations across 3 US states and DC.
Tracked stores by state
- Florida 22
- New York 5
- California 2
- District of Columbia 1
Customer overlap
Who shops at Pura Vida Miami
Tracked chains Pura Vida Miami customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends