Growth
The Meadows Original Frozen Custard against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Meadows Original Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 73 |
T
The Meadows Original Frozen Custard
|
-2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Meadows Original Frozen Custard locations across 4 US states.
Tracked stores by state
- Pennsylvania 10
- Maryland 1
- North Carolina 1
- Virginia 1
Customer overlap
Who shops at The Meadows Original Frozen Custard
Tracked chains The Meadows Original Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sheetz Communications
100
B
BI-LO
91
BI-LO
91
M
Martin's Food Store
91
T
The Co-op Store
79
T
Tire Express Auto Center
77
B
Brunzies
77
Brunzies
77
O
Old Route 66 Grille
76
S
Sit N Stay Cafe
74
L
Latrobe 30 Plaza
71
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