Growth
The Honey Baked Ham Company against its category
The biggest tracked US delis chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Honey Baked Ham Company's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Honey Baked Ham Company
|
+9.7% |
| 2 | W Waterboro Market & Cafe | -20.8% |
| 3 | C Cardona's Market | -27.5% |
| 4 |
O
Old Nelson Food Company
|
-13.6% |
| 5 |
M
Mazzaro Italian Market
|
+4.7% |
| 6 |
C
Chappy's Deli
|
-1.5% |
| 7 | E East Bay Deli | - |
| 8 | S Smokin' Joe's | -7.0% |
| 9 |
G
Groucho's Deli
|
-10.7% |
| 10 |
T
The Italian Store
|
+16.9% |
Share of tracked category spend, indexed
Store footprint
Store map
190 tracked The Honey Baked Ham Company locations across 30 US states.
Tracked stores by state
- Georgia 25
- Florida 22
- North Carolina 18
- Ohio 17
- Michigan 11
- Pennsylvania 10
- Tennessee 10
- Maryland 8
- Texas 8
- Alabama 7
- Virginia 7
- California 6
- Indiana 6
- Kentucky 6
- South Carolina 5
- Arizona 3
- Illinois 3
- Arkansas 2
- Idaho 2
- New York 2
- Utah 2
- West Virginia 2
- Colorado 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Nevada 1
- Oregon 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at The Honey Baked Ham Company
Tracked chains The Honey Baked Ham Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cross Law Office
95
M
Martin & Suhey Orthopedics
85
C
Corporate Connection
44
More trends