Growth
The Donut House against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Donut House's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 109 | T The Donut House | -0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Donut House locations across 6 US states.
Tracked stores by state
- Colorado 4
- North Carolina 2
- California 1
- Idaho 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at The Donut House
Tracked chains The Donut House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hayden Supercenter
90
P
Pilgrim's Market
90
W
Whidbey Island Bee Farm
85
S
Samcor Fuel & Tobacco
79
H
Hayden Qwik Stop
78
B
Black Sheep Sporting Goods
71
P
Prairie Avenue Mini Storage
66
N
NAS Whidbey Island Commissary
62
NAS Whidbey Island Commissary
62
L
Lancaster Market
60
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