Growth
The Donut House against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Donut House's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 170 | T The Donut House | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked The Donut House locations across 6 US states.
Tracked stores by state
- Colorado 6
- North Carolina 3
- California 2
- Idaho 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at The Donut House
Tracked chains The Donut House customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pilgrim's Market
100
S
Samcor Fuel & Tobacco
91
H
Hayden Qwik Stop
89
B
Black Sheep Sporting Goods
81
L
Lancaster Market
72
S
Swinomish Market
70
Swinomish Market
70
R
Roger's Ice Cream & Burgers
68
N
NAS Whidbey Island Commissary
64
NAS Whidbey Island Commissary
64
R
Rosario Market
63
G
Golden Glo Espresso
63
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