Growth
The Crazy Mason Milkshake Bar against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Crazy Mason Milkshake Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 96 |
T
The Crazy Mason Milkshake Bar
|
-41.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Crazy Mason Milkshake Bar locations across 7 US states.
Tracked stores by state
- South Carolina 6
- Florida 1
- Maryland 1
- North Carolina 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at The Crazy Mason Milkshake Bar
Tracked chains The Crazy Mason Milkshake Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lakewood Camping Resort
100
Lakewood Camping Resort
100
H
Horry County
24
E
El Cerro Mexican Bar & Grill
22
B
Boardwalk Billy's NMB
21
T
The Grumpy Monk
19
The Grumpy Monk
19
B
Boulineau's Foods Plus
18
Boulineau's Foods Plus
18
R
River City Cafe
17
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