Growth
The Crazy Mason Milkshake Bar against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Crazy Mason Milkshake Bar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 105 |
T
The Crazy Mason Milkshake Bar
|
-12.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Crazy Mason Milkshake Bar locations across 6 US states.
Tracked stores by state
- South Carolina 5
- Florida 1
- Maryland 1
- North Carolina 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at The Crazy Mason Milkshake Bar
Tracked chains The Crazy Mason Milkshake Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lakewood Camping Resort
100
Lakewood Camping Resort
100
E
El Cerro Mexican Bar & Grill
29
H
Horry County
28
B
Boardwalk Billy's NMB
25
S
Santee Cooper Customer Office
25
Santee Cooper Customer Office
25
R
River City Cafe
20
C
Concord ABC Number 8
19
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