Growth
Taco Loco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Loco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Taco Loco locations across 20 US states.
Tracked stores by state
- Texas 10
- California 9
- North Carolina 3
- Florida 2
- Georgia 2
- Maryland 2
- New Jersey 2
- Pennsylvania 2
- South Carolina 2
- Tennessee 2
- Washington 2
- Iowa 1
- Illinois 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- New Mexico 1
- New York 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Taco Loco
Tracked chains Taco Loco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Craven County ABC Board
100
E
East 70 Fuel Market
94
E
ENC Sports Cards
91
C
City of New Bern
83
G
Ginza Japan
81
C
Craven Animal Hospital
81
Craven Animal Hospital
81
F
Fisher Oil Company
72
T
The Emerald Golf Club
65
G
Gemelli Italian Deli & Bagelry
65
S
Spunky McDoogle's
63
More trends