Growth
Sprinkles Donut Shop against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sprinkles Donut Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Sprinkles Donut Shop locations across 4 US states.
Tracked stores by state
- Michigan 8
- California 1
- Georgia 1
- Texas 1
Customer overlap
Who shops at Sprinkles Donut Shop
Tracked chains Sprinkles Donut Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Ada Fresh Market
100
G
Gemmen's Home and Hardware
86
F
Forest Hills Foods
67
S
Sunrise AGO
67
R
Rockford
53
F
Forest Hills Fuel
53
U
Uccello's Ristorante
49
Uccello's Ristorante
49
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