Growth
Rio Grande against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rio Grande's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 119 | R Rio Grande | -0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Rio Grande locations across 12 US states.
Tracked stores by state
- West Virginia 4
- North Carolina 3
- Alabama 2
- Kentucky 2
- New Mexico 2
- Texas 2
- Colorado 1
- Illinois 1
- Missouri 1
- Mississippi 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Rio Grande
Tracked chains Rio Grande customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Petro 158
100
C
Cavalier Xpress Market
92
R
Rody's Tavern
82
E
El Puente Mexican Restaurante
71
T
Tire Max Total Car Care
64
N
Nester's Store & Garage
58
P
Proehlific Park
56
G
Gastown
55
H
Hillsville Tobacco & Vape
55
M
M&M Tire and Auto
53
More trends