Growth
Rally's against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rally's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
+1.0% |
| 2 |
W
Wendy's
|
-12.2% |
| 3 |
B
Burger King
|
+5.6% |
| 4 |
C
Culver's
|
+8.5% |
| 5 |
S
Sonic Drive-In
|
-3.6% |
| 6 |
W
Whataburger
|
+5.5% |
| 7 |
I
In-N-Out Burger
|
+10.1% |
| 8 |
J
Jack in the Box
|
-5.9% |
| 9 |
F
Five Guys
|
+2.5% |
| 10 |
H
Hardee's
|
-7.6% |
| 83 |
R
Rally's
|
-21.9% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked Rally's locations across 12 US states.
Tracked stores by state
- Indiana 12
- Ohio 12
- Kentucky 10
- Missouri 7
- California 6
- Michigan 4
- Florida 2
- Louisiana 2
- Mississippi 1
- Nevada 1
- New York 1
- West Virginia 1
Customer overlap
Who shops at Rally's
Tracked chains Rally's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Class Act Federal Credit Union
72
S
Shaker Hair and Beauty Supply
68
M
Mr C's II
67
S
State Road Liquor
66
K
Kinsman Express Liquor
64
G
Gas USA
64
Gas USA
64
M
Miles Supermarket
61
O
Ohio Lottery
61
Ohio Lottery
61
S
Simon's Supermarket
57
More trends