Growth
Alumni Hall against its category
The biggest tracked US team & fan merchandise chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Alumni Hall's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Lids
|
+1.0% |
| 2 |
R
Rally House
|
-0.5% |
| 3 |
P
Pro Image Sports
|
-3.5% |
| 4 |
A
Alumni Hall
|
+5.2% |
| 5 | J Just Sports | - |
| 6 |
T
The BFLO Store
|
+16.9% |
| 7 |
V
VolShop
|
-6.1% |
| 8 |
P
Packers Pro Shop
|
-12.3% |
| 9 | D Dallas Cowboys Pro Shop | - |
| 10 | S Sports Fever | -17.3% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Alumni Hall locations across 15 US states.
Tracked stores by state
- Alabama 5
- Kentucky 4
- Tennessee 4
- Florida 3
- North Carolina 2
- Virginia 2
- West Virginia 2
- Arkansas 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Michigan 1
- Nebraska 1
- Ohio 1
- South Carolina 1
Customer overlap
Who shops at Alumni Hall
Tracked chains Alumni Hall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kegler's Sports Bar
94
T
The GOAT Country Roads Pub
90
M
Malone's Palomar
86
Malone's Palomar
86
A
Amsterdam Cafe
77
S
Spurrier's Gridiron Grille
66
M
Mario's Fishbowl
59
V
VolShop
56
VolShop
56
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