Growth
Rainbow Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rainbow Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Rainbow Donuts locations across 4 US states.
Tracked stores by state
- California 13
- Arizona 6
- Texas 3
- South Carolina 1
Customer overlap
Who shops at Rainbow Donuts
Tracked chains Rainbow Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Berkeley Bowl West
100
M
Mi Tierra Foods
72
H
Harry's Market
57
B
Berkeley Bowl
46
L
Los Altos Ranch Market
39
Los Altos Ranch Market
39
M
Monterey Market
38
F
Foodland Markets
27
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