Growth
Pepperidge Farm against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pepperidge Farm's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 75 |
P
Pepperidge Farm
|
-18.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Pepperidge Farm locations across 6 US states.
Customer overlap
Who shops at Pepperidge Farm
Tracked chains Pepperidge Farm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lee's Marketplace
100
Lee's Marketplace
100
K
Kennie's Market
47
Kennie's Market
47
S
Summit Creek
44
H
Hanover Kettlebell Club
41
B
Big J Burgers and Pizza Villa
37
S
Smithfield Implement
36
B
Big J Burgers
30
Big J Burgers
30
H
High Creek Pharmacy
30
High Creek Pharmacy
30
W
Weaver Markets
28
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