Growth
Nestle Toll House Cafe against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nestle Toll House Cafe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Nestle Toll House Cafe locations across 6 US states.
Customer overlap
Who shops at Nestle Toll House Cafe
Tracked chains Nestle Toll House Cafe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Alon's Bakery & Market
100
Alon's Bakery & Market
100
A
Apple Lenox Square
82
P
Planet Hollywood
54
M
Monterey Bay Aquarium
39
Monterey Bay Aquarium
39
Y
Your Dekalb Farmers Market
38
Your Dekalb Farmers Market
38
A
Aria Resort & Casino
26
Aria Resort & Casino
26
More trends