Growth
My Favorite Muffin against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks My Favorite Muffin's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked My Favorite Muffin locations across 8 US states.
Customer overlap
Who shops at My Favorite Muffin
Tracked chains My Favorite Muffin customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dorothy Lane Market
100
Dorothy Lane Market
100
R
Raley's Supermarket
68
P
Paul's Fruit Market
65
V
Vista Mart
49
G
Geez Grill & Pub
49
D
Dot's Market
41
Dot's Market
41
C
Centerville Liquor & Wine
40
H
Heitzman Traditional Bakery and Deli
33
Heitzman Traditional Bakery and Deli
33
S
Suburban Vet Clinic
33
S
Sea Jax Tavern
31
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