Growth
Milk Bar against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Milk Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Milk Bar locations across 6 US states and DC.
Tracked stores by state
- New York 3
- California 2
- Colorado 1
- District of Columbia 1
- Illinois 1
- North Carolina 1
- Nevada 1
Customer overlap
Who shops at Milk Bar
Tracked chains Milk Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Teets
100
D
Devolve Moto
94
D
Dogwood Bar & Eatery
71
M
MTA
69
MTA
69
F
Fairway Market
29
Fairway Market
29
M
Morton Williams
20
Morton Williams
20
More trends