Growth
Main Street Bakery against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Main Street Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 38 | M Main Street Bakery | +8.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Main Street Bakery locations across 9 US states.
Tracked stores by state
- Florida 3
- Indiana 2
- Michigan 2
- Oklahoma 2
- South Carolina 2
- Illinois 1
- Minnesota 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Main Street Bakery
Tracked chains Main Street Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Walt Disney World
100
Walt Disney World
100
C
Cast Connection and Property Control
30
U
Uptown Jewelers
23
S
Shades of Green
22
D
Disney Springs Marketplace
18
E
Epcot
17
Epcot
17
T
Tony's Town Square Restaurant
17
T
The Crystal Palace
17
E
Everything POP Shopping & Dining
16
M
Mickey's Star Traders
16
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