Growth
Little Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Little Mexico locations across 13 US states.
Customer overlap
Who shops at Little Mexico
Tracked chains Little Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Ken's Liquor Store
100
C
Cary Street Mini Mart
84
C
Crawfordsville
80
M
Midland Farm & Home Supply
75
R
Raja Food Mart
61
M
Mi Tequilas Mexican Restaurant
56
C
Colunga Meat Market
53
F
Fostoria Pizza Palace
53
1
13th St Market & Restaurant
52
R
R Place
51
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