Growth
La Taqueria against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Taqueria's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked La Taqueria locations across 11 US states.
Tracked stores by state
- California 4
- Connecticut 2
- North Carolina 2
- New York 2
- Texas 2
- Wisconsin 2
- Illinois 1
- Massachusetts 1
- Mississippi 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at La Taqueria
Tracked chains La Taqueria customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Casino Grocery & Market
100
T
Tensai Sushi
66
L
Libby's Liquors
57
E
Eagle Pass Water Works
52
G
Gus's Community Market
45
Gus's Community Market
45
S
Super Tacos Morales
38
R
Rodee's Country Fried Chicken
38
C
Choche's BBQ & Bar
37
M
Max-E-Mart
34
R
Rainbow Grocery
34
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