Growth
La Michoacana Plus against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana Plus's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 56 | L La Michoacana Plus | -14.5% |
Share of tracked category spend, indexed
Store footprint
Store map
59 tracked La Michoacana Plus locations across 10 US states.
Customer overlap
Who shops at La Michoacana Plus
Tracked chains La Michoacana Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Del Sol IGA
100
L
Lola's Market
95
M
Monterrey Market
84
M
Mi Familia Market
82
R
Rancho Mendoza Super Mercado
73
L
La Morenita Market
71
M
Mi Rancho Market
64
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