Growth
La Michoacana Plus against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana Plus's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 85 | L La Michoacana Plus | +1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked La Michoacana Plus locations across 6 US states.
Customer overlap
Who shops at La Michoacana Plus
Tracked chains La Michoacana Plus customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Del Sol IGA
100
M
Monterrey Market
83
E
El Puesto Cocina & Lounge
53
D
Del Sol
49
Del Sol
49
M
Maya Cinemas Delano
45
Maya Cinemas Delano
45
A
Apple Tree Market
45
C
Carniceria El Amigazo
43
Carniceria El Amigazo
43
R
Rock & Wings
42
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