Growth
Federico's Mexican Food against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Federico's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Taco Bell
|
-4.5% |
| 2 |
C
Chipotle Mexican Grill
|
+4.7% |
| 3 |
Q
Qdoba
|
+8.9% |
| 4 |
M
Moe's Southwest Grill
|
-5.9% |
| 5 |
D
Del Taco
|
+1.1% |
| 6 |
E
El Pollo Loco
|
+11.2% |
| 7 |
C
Cafe Rio Mexican Grill
|
-1.3% |
| 8 |
C
Costa Vida
|
+3.7% |
| 9 |
T
Torchy's Tacos
|
+8.1% |
| 10 |
T
Taco John's
|
+1.9% |
| 29 | F Federico's Mexican Food | -1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Federico's Mexican Food locations across 2 US states.
Tracked stores by state
- Arizona 14
- New Mexico 5
Customer overlap
Who shops at Federico's Mexican Food
Tracked chains Federico's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fry's Marketplace
87
Fry's Marketplace
87
L
Los Altos Ranch Market
36
Los Altos Ranch Market
36
B
Booty's Wings Burgers & Beer
26
S
Story Cannabis Tolleson
25
B
Bambino's Sports Grill
25
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