Growth
El Toro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Toro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 29 | E El Toro | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked El Toro locations across 19 US states.
Tracked stores by state
- Ohio 11
- Illinois 3
- Indiana 3
- California 2
- Florida 2
- Missouri 2
- Texas 2
- Colorado 1
- Delaware 1
- Kentucky 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- North Carolina 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at El Toro
Tracked chains El Toro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
Vandalia Beer & Wine Carryout
100
B
Bunkers Sports Bar and Grill
99
S
Submarine House
80
Submarine House
80
M
Marion's Piazza
73
Marion's Piazza
73
T
TJ Chumps
71
TJ Chumps
71
P
Premier Health
69
Premier Health
69
H
Huber Heights
68
D
Dorothy Lane Market
64
Dorothy Lane Market
64
R
Rip Rap Roadhouse
62
M
Miami Valley Wine & Spirits
58
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