Growth
El Ranchito against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Ranchito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 91 | E El Ranchito | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked El Ranchito locations across 24 US states.
Tracked stores by state
- Texas 6
- Florida 5
- Georgia 5
- Washington 5
- Illinois 4
- Arkansas 3
- California 3
- Mississippi 2
- North Carolina 2
- Tennessee 2
- Arizona 1
- Indiana 1
- Kansas 1
- Kentucky 1
- Louisiana 1
- Michigan 1
- Missouri 1
- Nebraska 1
- New Mexico 1
- Ohio 1
- South Carolina 1
- Virginia 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at El Ranchito
Tracked chains El Ranchito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Ken's IGA
100
Ken's IGA
100
T
Taqueria Los Agaves
66
Taqueria Los Agaves
66
I
Ijon H. Webb
63
C
Cinemark Hollywood Movies 20
62
Cinemark Hollywood Movies 20
62
L
La Montana Meat Market
62
M
Mi Tienda
57
B
Bayou City Wings
51
J
Joe V's
47
T
The Carniceria
47
J
Johnny Tamale Cantina
35
More trends