Growth
Deka Lash against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deka Lash's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 89 |
D
Deka Lash
|
-15.2% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Deka Lash locations across 14 US states.
Tracked stores by state
- Ohio 7
- Pennsylvania 5
- Florida 3
- Illinois 3
- Georgia 2
- Kentucky 2
- Michigan 2
- California 1
- Colorado 1
- Indiana 1
- New York 1
- South Carolina 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Deka Lash
Tracked chains Deka Lash customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends