Growth
DARCARS Honda against its category
The biggest tracked US car dealer chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks DARCARS Honda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CarMax
|
0.0% |
| 2 |
H
Honda
|
+0.2% |
| 3 | T Toyota | +0.1% |
| 4 |
H
Hyundai
|
-6.6% |
| 5 |
N
Nissan
|
+6.9% |
| 6 |
S
Subaru
|
+8.1% |
| 7 |
K
Kia
|
+6.1% |
| 8 |
V
Volkswagen
|
+3.9% |
| 9 | F Ford | -15.5% |
| 10 | R Rush Truck Centers | +3.7% |
| 19 | D DARCARS Honda | -37.0% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked DARCARS Honda locations across 2 US states.
Customer overlap
Who shops at DARCARS Honda
Tracked chains DARCARS Honda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Foodway
80
A
Afrik International Market
43
L
Lax Wine & Spirits
41
Lax Wine & Spirits
41
O
Ourisman Chevrolet of Bowie
41
A
Andrews AFB Commissary
38
P
Patuxent Nursery
38
Patuxent Nursery
38
M
Megamart
37
R
Rip's Wine & Spirits
36
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