Growth
Dairy King against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dairy King's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 132 | D Dairy King | +5.6% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Dairy King locations across 13 US states.
Tracked stores by state
- Ohio 4
- Texas 3
- Illinois 2
- Michigan 2
- Alabama 1
- Arkansas 1
- Connecticut 1
- Kansas 1
- North Carolina 1
- Nebraska 1
- New Jersey 1
- Rhode Island 1
- West Virginia 1
Customer overlap
Who shops at Dairy King
Tracked chains Dairy King customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
FreshWay IGA
100
N
New Baden Market Center
72
E
Essential Fuels
68
M
McMillers Carry Out
44
B
Betty Ann Market
42
E
Eikenberry's IGA
41
B
Backaracks
41
S
Super Sav Grocery
40
P
Picnic Basket Marketplace
40
K
Kelley's Liquor Cabinet
38
More trends