Growth
Crumbl Cookies against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crumbl Cookies's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 83 |
C
Crumbl Cookies
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Crumbl Cookies locations across 11 US states.
Customer overlap
Who shops at Crumbl Cookies
Tracked chains Crumbl Cookies customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
First Alternative Natural Foods Co-op
100
D
Dan's Foods
65
H
Harmons Pharmacy
60
Harmons Pharmacy
60
K
Kamas Foodtown
52
Kamas Foodtown
52
B
Bowman's Bakery Cakes
52
H
Hill AFB Commissary
46
Hill AFB Commissary
46
More trends